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Hornet Commissioned First Study From Nielsen To Determine Impact Of LGBTQ-Themed Advertising
January 18, 2018
New study from the world's leading gay social network finds that LGBTQ themed ads garner more brand trust, brand recall and purchase intent.
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Here's How This Air Force Reserves Pilot Became A Gay Multimedia Powerhouse
January 14, 2018
LGBTQ people can learn a lot from a former military veteran who, at 39, was afraid to come out to his Sicilian-Catholic mother and since became a multimedia publishing powerhouse for LGBTQ people, travel and goodwill.
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Meet the Filipino editor behind Condé Nast’s new LGBT-focused publication
January 10, 2018
Meredith Talusan is responsible for them., the first LGBT-focused title for Condé Nast, the media company which publishes Vogue, Vanity Fair, Pitchfork, and The New Yorker.
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If States Got LGBT-Friendlier, They Could Earn Billions
January 04, 2018
Studies show that states lose millions when they discriminate against LGBT people. They are also losing out on potentially billions of dollars by failing to pass pro-LGBT laws.
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Sexual Wellness Market in the US 2017-2021: Growing LGBT Population in Country
January 02, 2018
Sexual wellness widely refers to wellbeing related to sexuality. Products that enhance sexual health and experience include condoms, sensual lingerie, lubricants, sex toys, contraceptives, costumes, and enhancement supplements. These products enhance pleasure during intimacy. They are entering the mainstream media, and the market is getting bigger every year because of their growing acceptance. Th...
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Not just for hookups anymore: Grindr is now a media company, too
December 27, 2017
Zach Stafford and Trish Bendix explain why Grindr is publishing a queer lifestyle magazine called Into, on the latest Recode Decode.
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Hornet Expands Sales and Marketing Team with Addition of Executives from Conde Nast, Viacom and Pride Media
December 22, 2017
Former Here Media executive Josh Rosenzweig, Conde Nast advertising director Jillian Rendace and Viacom executive Sam Sim Morgan to bolster Hornet's marketing, sales and partnership efforts
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Gay publisher buys Bay Area Reporter
December 21, 2017
The Bay Area Reporter has been sold to a gay man who has helmed the legacy LGBTQ publication in various capacities for more than 20 years. Michael Yamashita, who has been the publisher of the B.A.R. since 2013 and was the paper's longtime general manager, has purchased the paper after acquiring shares from two former investors. The deal was announced Monday, December 18, in an all-hands staff meet...
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Why are advertisers still failing to represent lesbians?
December 20, 2017
Research shows lesbians are one of the least well-represented communities in advertising, putting brands at risk of alienating this group of consumers.
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LGBT businesses seek share of contracts Philly awards to minorities
December 14, 2017
Evan Urbania, who leads the Center City public relations firm Chatterblast, understands why Philadelphia has long devoted a share of public contracts to companies owned by minorities: It helps close the opportunity gap for groups that haven’t historically had a fair shot at city work.
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PG&E Recognized for Excellence in Diverse Supplier Spend
December 14, 2017
Pacific Gas and Electric Company (PG&E) was recognized for supplier diversity excellence by being named to the Billion Dollar Roundtable (BDR). The company joins an exclusive group of United States-based corporations that have attained $1 billion or more in certified direct diverse supplier spend. PG&E, the first California utility to join the Roundtable, will be formally inducted as the 2...
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LGBT Meeting Professionals Association Announces 2018 Executive Board
December 12, 2017
Today the LGBT Meeting Professionals Association (LGBTMPA) announces its 2018 Executive Board members. Jim Clapes will serve as Board Chairman and James Delmar and Lexi Dinyovszky join Clapes as Executive Board Members. These experienced professionals are moving from positions on the LGBT MPA Advisory Board to the Executive Board.
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PRWeek U.S. Awards 2018 shortlist revealed
December 08, 2017
PRWeek U.S. Awards 2018 shortlist revealed... includes Los Angeles LGBT Center and Weber Shandwick: F*ck w/out Fear, PrEP Here
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Equality beyond Christmas: The Advertising Diversity Taskforce
December 07, 2017
Our Chief Strategy Officer, Mobbie on our dedication to diversity and making the industry more inclusive.
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Disney moves away from dad stereotypes as audience attitudes shift
December 07, 2017
The news comes as more marketers and industry groups look to address gender stereotypes in content. With the evolving American family, parents expect their realities to be reflected in media and advertising. This includes co-parenting, gender equality and family diversity, inducing LGBT families and parents who have children later in life.
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