LGBTQ New Media Summit

 

Event Info
LGBTQ New Media Summit
@LGBTSummit   |   #LGBTWeekNYC
Matt Skallerud

Business New York, NY  

Contact

Website: View Website

When & Where

June 27, 2019

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Description

LGBTQ PR, Advertising, Social Media & Influencers
Conferences & Symposia
Showcasing a variety of presentations and panels illustrating and highlighting some of the ways in which organizations large and small have been adapting and succeeding in this new marketing environment.

With the continual evolution of what were once independent silos of PR and Advertising, along with the rise of social media and influencers, we'll be showcasing a variety of presentations and panels illustrating and highlighting some of the ways in which organizations large and small have been adapting and succeeding in this new marketing environment.

These symposia will include LGBTQ influencers, as well as a focus on Facebook, Instagram, Twitter and LinkedIn, and how they fit into the LGBTQ online marketing environment. In conjunction with World Pride 2019, we will also be examining how some of the more innovative Pride Festivals are using a blend of these various marketing techniques when promoting their Pride Festivals, to both their local audience, and to those willing to drive or fly in. Events such as LGBTQ film festivals, circuit parties and Pride Festivals are unique in that they market themselves in advance of Pride, and then use social media to display event coverage and user-generated content DURING their Pride Festivals as well. We'll take a deeper dive in exploring what has worked best for them, including leveraging Instagram Stories, video on social media and more.

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